Integrated Marketing Campaign Manager (Remote)

Description
Do you love storytelling, analyzing data, and creating campaigns engaging and inspiring potential customers? If so, you are likely a great fit for our Integrated Campaign Manager role. Fleetio is changing the way that fleet managers manage their fleets and the Integrated Campaign Manager plays a key role in telling that story...
Our Integrated Campaign Manager is responsible for partnering with other Fleetio stakeholders to develop and deploy campaigns across multiple channels including Email, Social, Display, Programmatic, and more. You should love being part of a team and believe that “if one wins we all win.” You should have a strong marketing background, prepared to partner with teams as a Strategic Resource while understanding the mechanics of each channel and how they impact each other.
Looking to take the next step in your career with a team of seasoned marketers while looking to make a big impact within a fast-growing company? If so then we look forward to hearing from you.
What’s Fleetio?
Fleetio (pronounced "flee-tee-oh”) is a leading provider of fleet management SaaS that helps organizations of all sizes track, analyze, automate, and manage their vehicles and equipment. With a purpose-built, easy-to-use, and comprehensive suite of tools and features, Fleetio makes it easy for fleet managers to optimize their operations, reduce costs, and improve safety and compliance.
We’ve become a trusted partner for thousands of businesses across the globe, from small startups to large enterprises. With a focus on innovation, customer success, and sustainable growth, Fleetio is on a mission to transform fleet management.
What makes us special, you might ask? We’ve been remote-friendly since 2012 and have been recognized as Birmingham Alabama’s Best Places to Work five years in a row. We have over 200 employees all over the United States, Canada, and Mexico, and have over 5,000 paying customers in 70+ countries. It’s an exciting time at Fleetio as we’re growing 50+% year on year and have just closed our Series C round led by our incredible investment partner, Elephant. We’re building the fleet management platform of the future – the single screen for fleet managers to drive their businesses forward.
More about our product and company:
• Fleetio product overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU
• Our careers page: https://www.fleetio.com/careers
What you'll be doing
• Create integrated marketing campaigns based on market segments to attract prospects, build repeat business, and engage existing customers.
• Lead campaign strategy conversations across teams utilizing available internal data and resources.
• Develop new and creative campaign ideas, create nurture sequences, generate content that speaks to our ICP and addresses challenges within our buyer and user personas
• Supervise and assist with the ideation, execution, monitoring, and measurement of marketing campaigns and their success
• Coordinate the efforts of contributing teams (content, demand gen, creative, customer marketing, marketing operations, etc.) to “pull it all together” into trackable projects
• Own the customer and prospect campaigns calendar so the organization has visibility into what’s executing and when
• Serve as the traffic cop to ensure campaign members aren’t receiving multiple campaigns at the same time
• Ensure campaign implementation follows organizational guidelines
• Own pacing & delivery of campaigns (direct and programmatic) as assigned by the Director
• Organize the efforts and schedules of production resources to work within SLAs, and prioritize projects based on campaign needs
• Provide quality assurance on marketing campaign assets (emails, landing pages, and components such as forms) per documented requirements and standards, and review/edit content as needed.
• Compile regular reports of campaign performance and results
• Improve new campaigns using data and feedback from existing and previous projects
What's in it for you
• Ability to make a visible impact on demand and revenue generation at a fast-growing technology company.
• Be a part of an incredible, fun team of “A” players who go above and beyond to make Fleetio the successful, high-growth company it is. We’re a customer-centric team with a great product, excellent support, and countless happy customers.
• Use the latest tools and techniques to grow a massive audience in a global marketplace (customers in 70+ countries) and a rapidly changing industry of transportation.
Requirements
• Bachelor’s degree in communication, digital marketing or related fields preferred
• 5-10 years of related job experience
• Strong problem-solving skills
• Strong project management skills
• Hands-on experience trafficking and managing campaigns through one or more ad platforms, background in Google Ad Manager (GAM), LinkedIn Ads, Programmatic, Google Analytics, and Salesforce. Experience with Marketo is a plus
• Exceptional communication and project management skills
• In-depth knowledge of running B2B campaigns
• Ability to manage several marketing campaigns simultaneously
• A good understanding of current marketing trends
• Big picture thinker with the marketing savvy to proof the final product for excellence before we deploy
Benefits
• 100% health/dental coverage (50% coverage for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks
• 13 company holidays + 2 floating holidays
• Parental and bonding leave
• Dependent care and medical FSA
• Short and long term disability
• Community service funds
• Professional development funds
• Health and wellness initiatives
• Mac laptop + new hire equipment stipend
• Monthly catered lunches
• Fully stocked kitchen with tons of drinks & snacks
• Remote working friendly since 2012
Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.
This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.
If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500

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