Director, Brand Management & Transformation

American Express Global Business Travel - Director, Brand Management & Transformation

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued...

We're looking to add a senior brand leader to our team. If you're passionate about travel, making connections, working with others, and providing a world-class experience for our customers, you might be perfect for our team. This Director role will lead and oversee brand management and brand transformation globally for American Express Global Business Travel (Amex GBT).

What You’ll Do:
• Develop our go forward brand strategy bringing together all products and solutions under one Masterbrand, aligned to the Amex GBT purpose & vision.
• Build strong connections with senior leaders and guide the Global Brand Management & Transformation team in improving our brand's visual identity, reputation, and more.
• Lead all aspects of our brand licensing and relationship with American Express, including brand governance and ownership of relationships with the General Counsel's Office and Compliance.
• Responsible for creative operations and agency management, working closely with key marketing leaders, Procurement and Finance to improve and grow third party relationships.
• Accountable for brand and marketing transformation programs and strategic project management, including mergers, acquisitions and evolving brand strategy.
• Develop innovative ways across all platforms, collaborating closely with agency partners. Contribute significantly to creative leadership within the marketing team as a whole.
• Develop a strong test and learn approach to improve brand evaluation and revamp our strategy, while crafting plans for future growth and increased brand investment.
• Play an active role in the leadership of the Global Brand & Marketing Communications team.
• Lead a team of leaders and their teams to deliver successful brand management, transformation, growth and governance, aligned to the brand strategy.

Key Stakeholders and Relationships:
• Executive Team
• Legal and Compliance
• Global Public Affairs and Communications
• Commercial and Business Teams

What We're Looking For:
• 10+ years of senior B2B brand experience working with high profile global brands
• Demonstrate strong people leadership skills
• Able to lead and operate effectively through periods of significant change
• Skilled in effectively managing senior individuals and able to navigate sophisticated organizational structures.
• Ability to communicate and collaborate effectively with colleagues of every level
• Open-minded, excited to try new tactics, and perseverance to see projects to completion
• International experience and working with remote teams and time zones is a plus
• Strong creative and media agency management skills
• Proven experience of delivering results in highly commercial environment

Location: United States

The US national annual base salary range for this position is from $100,000 to $200,000. The national range provided includes the base salary that GBT expects to pay for the role. Actual base salary will be based on factors including the scope and complexity of the role and the successful candidate’s relevant experience, skills, knowledge, and work location.

In addition to base salary, this role is eligible for our Annual Incentive Award plan, which rewards participants based on company and individual performance and is also eligible for awards under the company Equity Incentive Plan, which is designed to align participants' interests with those of shareholders.

Benefits at a glance:
• Flexible benefits tailored to each country
• Travel perks from major travel providers
• Global tuition assistance and access to over 20,000 courses
• Wellbeing resources to support mental and emotional health

All applicants will receive equal consideration for employment without regard to age, sex, gender, race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process.
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