Lead Digital Growth Strategy, Engagement

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Position Responsibilities

Digital Analytics and Insights:

· Analyze digital platform data to identify key issues, opportunities, and trends.

· Develop detailed reports and dashboards to communicate insights to senior management.

· Use data-driven insights to guide strategic decision-making and prioritization.

Customer Engagement Strategy:

· Contribute to the development and execution of digital communication and engagement strategies.

· Prioritize and optimize customer messaging across digital platforms, ensuring timely and relevant delivery.

· Monitor and evaluate the effectiveness of engagement strategies and recommend improvements.

Cross-Functional Collaboration:

· Collaborate with cross-functional teams including Strategy, Traffic, Conversion, and Personalization to enhance the customer journey.

· Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of digital initiatives.

· Participate in strategic planning sessions to align digital growth strategies with overall business objectives.

Funnel Optimization:

· Develop and implement strategies to improve upper funnel engagement and click-through rates.

· Monitor performance metrics and use insights to drive continuous improvement.

Qualifications

· Bachelor’s degree in Marketing, Business, or a related field.

· MBA or advanced degree preferred.

· 5-7 years of experience in digital marketing or e-commerce strategy and execution, with a proven track record of leading engagement and conversion strategies.

· Strong understanding of digital marketing channels, tools, and best practices.

· Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.

· Excellent leadership, communication, and project management skills.

· Ability to manage multiple priorities and thrive in a fast-paced environment.

· Experience with e-commerce platforms and technologies.

· Knowledge of customer relationship management (CRM) systems.

· Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).

· Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals.

· Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements.

· Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships.

· Innovative: Creative thinker who proactively identifies and solves problems.

Joining our team comes with amazing perks and benefits:
• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:
40

Time Type:
Regular

Location:
Dallas, Texas

Salary Range:
$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

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