Communications Manager 31-0100

About the position

The Communications Manager for the City of Brownwood is responsible for overseeing all communications with citizens and managing public relations programs to maintain a positive public image for the city. This role involves developing and executing strategic communication efforts across various platforms, including economic development, tourism, and emergency management. The position also serves as a liaison with the media and the public, ensuring effective dissemination of information and managing the city's communication strategies.

Responsibilities
• Establish and maintain positive media relations.
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• Provide premier customer service to internal and external customers by responding to requests in a timely and professional manner.
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• Communicate organizational goals to the public, media, organizations, and all levels of government.
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• Serve as the main contact person within the City for media, citizens, and other agencies for communication needs.
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• Act as a spokesperson for the City when directed.
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• Plan and manage the City's communications needs and marketing strategies city-wide, including near and long-term goals.
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• Write official City news releases and community announcements by gathering information from city departments.
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• Organize meetings with media representatives to keep open lines of communication.
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• Direct, plan, and develop information material to communicate with city staff, citizens, businesses, and visitors.
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• Coordinate the work of City employees engaged in public information activities and in creating and producing communications in various media.
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• Train city department managers and supervisors on media relations.
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• Oversee and manage the design, development, and maintenance of all city website(s), social media networks, and multimedia assets.
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• Consult with and advise elected officials and management staff on communication and media issues.
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• Coordinate and/or assist with community outreach events and other public input meetings or city events.
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• Develop and/or participate in cooperative marketing projects and regional strategies with promotional partners, convention, and businesses.
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• Assist with coordination of special tourism events and facility campaigns.
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• Oversee and coordinate the research, writing, design, and editing of all publications produced for citizens, businesses, and visitors, whether electronic or in print.
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• Design, produce, and coordinate advertisements, brochures, and marketing collateral.
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• Serve as project coordinator for all city dedication, groundbreaking, and grand opening ceremonies.
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• Work with City staff to prepare special reports for City Council and/or groups.
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• Respond to emergency situations to coordinate information and function as the City's Public Information Officer (PIO) when designated.
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• Attend and participate in professional meetings, seminars, and conferences as directed.
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• Protect corporate trademarks and other city symbols and marks.
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• Maintain regular attendance and work varied hours with some evening and weekend hours.

Requirements
• Bachelor's degree in a related professional or technical field required.
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• At least five years of media, marketing, and/or public relations experience required.
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• Any combination of education and experience may be considered as a substitute for a degree or years of experience.

Nice-to-haves

Benefits
• Salaried position with overtime exempt status.
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• Opportunity for professional development through seminars and conferences.

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